Strategise™
Clarify your vision, define your metrics, and align your team with purpose.
Organise™
Build scalable systems, empower your people, and eliminate operational chaos.
Globalise™
Position your brand for international impact with soulful strategy and digital precision.
Worldwide
Now on Amazon and all major platforms.
Inside the Profit Playbook
The Profit Playbook is the visual framework system for engineering sustainable profitability — helping small business owners, entrepreneurs, and operators transform how they lead, manage cash flow, control staffing costs, and scale with purpose.
This is not another text-heavy business book.
It’s a visual experience — designed to be read, seen, and applied. Every page has been built to make business clarity feel effortless.
With over 150 full-colour illustrations and proven case studies from real businesses in hospitality, retail, and trades, The Profit Playbook™ turns complex systems into clear, visual tools you can apply immediately.
Because profit isn’t luck — it’s a design.
You’ll learn to:
▸ Lead with clarity using The Intended BE™ — align your Mind, Body, Soul, and Heart to move from reactive operator to strategic architect.
▸ Take control with The Profit Margin Framework™ — your financial GPS to profit margins and cash flow.
▸ Scale with purpose through The 3-Layer Profit Marketing Ripple™ — expand your brand from intrinsic excellence to local trust and digital reach.
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Ismail Davids is an international entrepreneur, Profit Master, and mentor to empire builders across continents. With over 25 years of leadership experience, he has opened and managed more than 45 restaurants and hotels, guiding hundreds of business owners in hospitality, retail, and service industries toward measurable profitability.
As the founder of Profit Master and creator of The Profit Margin Framework™, Ismail helps entrepreneurs engineer profit through smarter staffing models, structured systems, and growth-driven leadership. His frameworks have transformed chaos into clarity for franchise networks, humanitarian initiatives, and legacy-driven founders alike.
Ismail is also a global business coach, Business Mentors New Zealand advisor, and MBA graduate — known for translating complex financial concepts into practical, real-world strategies that create freedom, not burnout.
Engineer predictable profit
Profit isn’t a guessing game — it’s a design. The Profit Margin Framework™ helps you reverse-engineer profit from the inside out: aligning staffing costs, rent, and operations to your financial GPS. Stop chasing revenue and start structuring margin into every decision.
Shift your mindset from hustle to legacy
Every business breakthrough begins with the entrepreneur behind it. The Intended BE™ Framework reshapes how you think, lead, and act — transforming chaos into clarity and exhaustion into purpose. Build not just a business, but a legacy that outlasts you.
Building systems that scale
Sustainable growth comes from structure, not stress. Learn how to systemise your operations, empower your team, and make your business run without you at the centre. The Playbook shows you how to organise for freedom — not just survival.
Position your brand for global impact
Growth is no longer local — it’s layered. The 3-Layer Profit Marketing Ripple™ helps you expand from intrinsic marketing to regional partnerships to global influence. Scale with purpose, stay authentic, and amplify your impact worldwide.
Every business breakthrough begins with a framework — these three are the core of The Profit Playbook™.
The Three Profit Frameworks That Drive The Playbook
🧠Intended BE™Â
Profit starts with identity.
Your business isn’t just what you do — it’s who you’re becoming.
Design a business that reflects your legacy and earns with intention.
📊The Profit Margin Framework™
Profit isn’t a mystery — it’s engineered.
Serve real customer needs with pricing, staffing, and systems designed for margin.
Profit is built into the structure — not left to chance.
🌍The 3-Layer Profit Marketing Ripple™
Profit deserves global reach.
Position your message to ripple outward — from purpose within to global impact.
Attract the right client globally — with clarity, conviction, and reach.
Every chapter of The Profit Playbook is built on these frameworks —
designed to turn complexity into clarity and profit into legacy.
Strategise. Organise. Globalise.™