Ismail Davids - Founder of Profit Master™
Founder · Operator · Author · Profit Architect · Business Profitability Strategist
Build the numbers first. Then build the operation around delivering them.
I learned it by building, operating and growing real businesses across multiple countries.
For more than 25 years, I have opened locations, rebuilt margins, led complex teams, negotiated international expansion agreements and helped businesses, entrepreneurs and franchisors across New Zealand, Africa, the Middle East and global markets.
Build the numbers first. Then build the operation around delivering them.
Co-Founder and Board Director of Primi World
As a co-founder and board director of Primi World, I helped grow the business into a multi-country franchise network of more than 45 locations across Southern Africa, the Middle East and Asia-Pacific.
The network included rotisseries, cafés, takeaway concepts, lounges, halal branches and airport locations, supported by international expansion through a Master Franchise Agreement into the GCC.
That experience shaped one of the core principles behind Profit Master™: build the numbers first. Then build the operation around delivering them.
Many consultants begin with manuals, training or more advice.
I begin with the business model.
The revenue the operation must generate
The staffing and cost margins it must protect
The structure required to produce profit
The performance rhythm needed to keep the numbers on track
Only then do we build the systems around it.
This isn’t coaching. It’s architecture.
This isn’t theory. It’s lived experience.
The credential stack.
Helped build and operate businesses across multiple countries and continents.
Operational, entrepreneurial and multi-site leadership experience across NZ, Africa and the Middle East.
Negotiated and supported international franchise development into the Gulf region.
Research focused on franchising as a business-expansion model — academic depth on top of operational experience.
Author of The Profit Playbook: How to Engineer Profit in Any Business. Available on Amazon.
Registered advisor providing practical, structured guidance to business owners across New Zealand.
Many consultants begin with manuals, training or more advice.
Through Profit Master™, I help businesses, entrepreneurs and franchisors around the world identify profit leaks, strengthen their financial models and build more controlled, profitable operations.
It is clarity around what is wrong, structure around what must change and a practical pathway forward.
Find the leaks.
Fix the structure.
Build profit by design.
Ready to work with someone who has been inside the numbers?.
Start with the free AI Diagnostic or book your free Profit Leak Audit — and find out what your numbers are really telling you.
Feedback & Reviews
“We have increased our net profit significantly with very little investment or risk. Our Growth has increased by 80% since being coached by Ismail Davids and ActionCOACH. We have created a better working environment for our team. We have been introduced to several very helpful training packages covering systems, management, structures, sales, marketing, and team building and now have the confidence to progress in all these areas. My mind shift from a Hairstylist to a Business Owner has been exceptional.”
Jo Rose (Owner)
Foxie Style Hair Salon
Auckland
“I found the coaching challenging & rewarding. Following each session, certain actions were set out to complete. This gave me a focus and measurable targets to achieve. Ismail Davids is a great person to work with and has added value to my Restaurant businesses with significant input to the marketing and launching of new ideas and approaches. Most of the time it takes a third-party assessment and guidelines with professional expertise to get the business moving on to the next level. I value Ismail’s knowledge and techniques. I am extremely fortunate to have him as a mentor and business coach”
Eres (Owner)
Obella Long Bay Café & Restaurant
Auckland
“Ismail is multi-talented with world class skills in business innovation , leadership, strategy , marketing and management. His creative flair complemented by operational management experience enables him to not just see the bigger picture but also to plan and execute a business opportunity from concept to implementation. He does all of this with a serious passion for business that will inspire you to bring your best to the table”
Zahir Williams
Chief Legal Officer
Cell C
Southern Africa